If you could only use 7 words, how would you describe AVE.?
I had a little chat with Australian designer Sarah Taylor about her label AVE. and her Summer 2011/2011 collection. I adore the soft colours and the simplicity of each piece mixed in with the hardness of the hand dyed digital prints. I have written previously about my love for kimonos and capes and I love the silhouette, print and detail of the Kimono in this collection.
Fresh, understated, soft, tailored, fashion forward, sophisticated.
Where did you get your inspiration for this collection and what fabrics have you used?
Summer 2011/2012 was inspired by menswear detailing; suit shirts, tuxedo shirts and cumberbunds, with a contrast of classic womenswear with modern lines and using unpredictable print as a hard/soft element. All fabrics are custom dyed and digitally printed locally in Sydney using silk/cotton voile, silk organza, cotton/linen and Italian leather with accents of superfine cotton/model and spandex/model.
How did you get into fashion and were you into fashion as a child?
I have always been passionate about fashion and clothes. From when I was little I always noticed people that I thought dressed well, my favourite teacher was always the one who dressed the best, who was the most stylish and very elegant.
From as long as I can remember, all I wanted to do was design clothes and dress people. I was lucky enough to have one very supporting teacher in my late senior years who informed me about East Sydney Tech, Sydney. I felt that if I couldn't get in there, I wasn't good enough to be a designer. First year out of high school I was accepted and completed their toughest course. Throughout the 4 year course I did internships with numerous Sydney designers that were really beneficial.
The past 4 years I have worked for a few Sydney based labels, most recently Zimmermann as well as a year in New York styling for Antoine Verglas.
Who are your top 3 designers you follow and why?
Alexander McQueen - dare I say more... Proenza Schouler - so modern, so cleaver and Rodarte - beautiful textures and visionary with their prints and silhouettes.
Where can people find your wonderful designs?
AVE. online pre-sale opens the end of August - avenueave.com
Retail stores in Sydney - Estate of Mind, 277 Crown St Surry Hills, Sydney
- Alfies Store 348 Darling St Balmain, Sydney